United Way


The 26th Annual Professional Development Conference for Nonprofits

jan2012This year on Tuesday, March 8th, 2016, the conference will be opened with a presentation by Jan Masaoka, CEO of CalNonprofits, at 7:45 AM. The California Association of Nonprofits (CalNonprofits) is a statewide membership organization that brings nonprofits together to advocate for the communities we serve. Jan will talk about the economic and political power of nonprofits. We are also pleased to announce that she will be offering a breakout session about nonprofit board development.

Our key note speaker will be the energetic Matthew Emerzian of Every Monday Matters who will help nonprofit sector workers re-energize and re-focus themselves. Every Monday Matters (EMM) 'creates and delivers programs that inspire people to understand how much they matter and empower them to get involved and make a difference.' Matthew and EMM believe that 'It is within all of us to create a world where goodness is cool, authentic is real, what matters most actually matters, friends are more important that fans, honesty is a universal truth, being accountable is embraced and doing the right thing is the only thing.'

Register Now!

Download the print registration form HERE.
Download the conference flyer HERE.

Breakout Session A (8:45 AM – 10:15 AM)

  1. Media and Marketing
    - Heidi Carter-Escudero, Department of Human Services
    We will cover the basics on why Media Relations and Marketing Strategies can help strengthen your organizations reputation and image in the community, and some of the best tools for doing this, even without a budget!
  2. Making the Corporate Ask
    - Adam Alvidrez, MPA, Community Engagement Specialist, Chevron
    Corporate philanthropy has evolved through the years. Companies and their employees are eager to maximize impact, increase employee engagement, and enhance their reputation as a partner of choice in the community. How does your organization fit? If it does how do you ask? Is it truly a win win?
  3. What Do Your Organization’s Financial Statements Say About You?
    - Nicolette Cross, CPA CEO, O'Dell Cross
    Have you ever thought of your organization’s financial statements and IRS Form 990 as fundraising tools? You should! These documents speak volumes about you, so it is critical that you understand them and know what they say to savvy donors and funders. In this workshop, you will learn to read and comprehend these important documents and use them to your best advantage.
  4.  Don't Wear a Swimsuit to a Baseball Game (and other image blunders to avoid)
    - Jenny Maddern, SnappyCasualConsulting.com
    You've heard the saying, "You are what you wear", but did you also know that you are what you "Air"? Let Jenny Maddern, Branding Expert, show you how to get intentional about your image. Whether you are an Entrepreneur, a High-Powered official, or a Valuable team member for a Non-Profit Organization, you  need to be sure the messages you send are ON BRAND and INTENTIONAL.
  5. Struggling to Get By: The Real Cost Measure in California
    - Jill Egland, Vice President of Community Impact United Way of Kern County
    What is the true cost of living for struggling households? What do we know about these households and the challenges they face every day? What do their family configurations look like? How does this financial stability report inform our work?

Breakout Session B (10:30 AM – Noon)

  1. Not Your Mother's Board Workshop
    - Jan Masaoka, CEO Cal Nonprofits
    In today's landscape, boards have bigger decisions to make, and different and bigger work to do. Organizations may be considering growing, merging, closing, downsizing, and dramatic changes in activities and identity. Board members are being asked to raise money – often with a new sense of urgency but with familiar low expectations. Jan Masaoka has earned a national reputation for a new way of thinking about boards and their relationship with their executives, how to recruit board members, and how to mobilize them to the important tasks. Come for a fast-paced workshop that will take conventional thinking about boards and turn it upside down.
  2. Human Resources: What is New in 2016
    - Gina Hester, Supervisor of the Bakersfield District Office of the Division of Labor Standards Enforcement (DLSE)
    California employers must deal with ever changing wage and hour laws and nonprofits are no exception to this requirement.  This workshop will identify new wage & hour laws taking effect in 2016 and it will provide information on wage and hour issues that generate  the majority of employee complaints.
  3. Social Media and Nonprofits
    - Jamie Butow, Tru Measure
    Social channels are an incredibly effective way to get your message out, gather volunteers, and raise money. But where do you start? What audience is where? How much does the wording of a post or a Tweet matter? And how do you know if anyone out there on the internet is looking? Let's talk audience, strategy, and growth, and managing your social feed in less than 15 minutes a day.
  4. Give Yourself a Break
    - Tina Antonell, Art for Healing
    Learn how a few moments of simple stillness calms the mind and relaxes the body. Learn simple ways to release stress and increase your physical, mental and emotional well-being. Feel refreshed. Take with you a simple practice that you can use at any time to de-stress.
  5. Leader as Coach
    - Julia Heatherwick, ICF Certified Coach, ACC, State Farm Insurance Companies
    Developing your people and building buy-in through listening and asking powerful questions. The interactive session will share a coaching model and coaching techniques to transform your conversations into action.

  6. Five Strategies to Improve Your Next Presentation
    - Michele Bresso, Ph.D., Associate Vice Chancellor, Educational Services, Kern Community College District
    If you find yourself making presentations to service clubs, addressing the County Board of Supervisors, or speaking to inspire potential volunteers, this topic is for you. You'll take away five key techniques for making your presentations more powerful, focused and effective . . . and have more fun doing it!


  • We will not be asking conference attendees to register for breakout sessions this year.


Bakersfield Marriott at the Convention Center
801 Truxtun Ave
Bakersfield, CA

(661) 323-1900

Thank you Sponsors


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